The Sapphire card is the premium product in the Chase credit card portfolio. Our task was to build brand awareness of the card offering and move it to front of wallets.

Our solution was to build a nimble, digital and social ecosystem that gave cardholders access to the premium dining and travel opportunities and rewards the card offered.

Results:
• Created the #1 branded radio channel in Pandora’s history
• Increased Facebook community by 132% in the first year
• Trippled the size of the business in less than a year

Awards:
2012 Midas

Role:  Creative Director/ CW

ChaseSapphire.Com (Copy)
Facebook Social Strategy (Copy)
So You Can Rich Media Banners (Copy)
iAds (Copy)
Sundance Film Festival Digital Experience (Copy)
"Sounds of Summer" Pandora Station (Copy)
Facebook Acquisition App (Copy)
Seasonal Promotions (Copy)
Targeted Rich Media banners (Copy)
FirstFridayBanners_Countdown_300x250_JL_06182013d2.jpg
Facebook Logoff Screen (Copy)
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