Every Novartis brand had its own version of a support program — different content, different lexicon, different offerings, different strategy. Novartis wanted one consistent, elevated experience for every patient, caregiver, and healthcare professional, no matter the disease state.

The solution? Novartis Patient Support — one program built to serve every brand and brighten every life it touches.

Novartis Patient Support: one consistent identity with room for efficient customization.

This soup-to-nuts program spanned all channels of communication, starting with call center scripts to ensure operators could speak to the program compassionately and authoritatively.

Once you build it, it can scale.

By rolling out an adaptable system, we simplified and expedited the deployment of a support program, with templates for emails, SMS, print, IVR, digital properties, and even mobile wallets for any Novartis brand that needed or wanted an agile, affordable system. Brands that were launched into the program included:

  • COSENTYX®

  • ENTRESTO®

  • FABHALTA®

  • ILARIS®

  • KESIMPTA®

  • KISQALI®

  • LUTATHERA®

  • PLUVICTO®

  • RHAPSIDO®

  • SCEMBLIX®

  • VANRAFIA®

Next

LVNG With Lung Cancer