LVNG With Lung Cancer
A lung cancer diagnosis doesn’t have to be defeating
Most people recently diagnosed are in a state of crisis and cannot process—or research—the overwhelming information thrown at them.
The LVNG With Lung Cancer unbranded social media content and digital marketing program provides these people with the information they hunger for while validating them in a refreshingly authentic way.
“Can’t Stop Don’t Stop”
2023 Lung Cancer Awareness Month Campaign
A client rarely asks you to take pitch work and bring it to market. This was one of those cases where AstraZeneca did! Not only did this work garner great response on social media, but it was also recognized as a 2023 DTC Award finalist.
Social Media Content Strategy Overhaul
AstraZeneca had built a decent-sized Facebook community. But they weren’t engaging with them. One of the core objectives of the social media strategy overhaul was to use health literacy learning design guidelines to translate complex medical concepts into digestible stories.
We delivered medically accurate, accessible, and inspiring content touching on issues like biomarker testing and treatment. Heavy stuff for a Facebook feed? Perhaps, but also appreciated. In Q2 of 2023 traffic ads’ click-through rates increased by 65%. In June posts increased organic engagement by 142% and click-through rates by 155%.