Developed branded and unbranded support programs  (My CML Circle, My Gist Circle, CML Alliance, GIST Alliance) for two isolated communities of patients with two very different but rare forms of cancer. This program included direct mail, email, conference collateral, websites and online advertising.

As part of the Alliance programs, we also created unique, proprietary desktop applications to help patients and their caregivers manage their GIST and CML treatments and report back to their healthcare providers. The tools also delivered disease state information pertinent to each stage of a patient’s treatment journeys.

Role: Creative Director/ CW / Content Strategy/ Branding