Working closely with Facebook, we developed a Facebook dining app to help promote a Chase Sapphire 3X  points incentive program . The  app allows this active card member base to rate and share "Friday favorite" restaurants and even book a table through Open Table. A week before each first friday, targetted rich media banners count down to the big day.

Initially, a six month trial initiative, the program has been extended indefinitely.

Role: Creative Director / CW