This integrated digital advertising program centered around a simple consumer insight – when you share what you love, you connect.

To drive engagement with the new phone, we sponsored crowd-sourced remixes of the campaign song "Don't Fence Me In"  by YouTube sensation Kutiman.

Users uploaded submissions through a YouTube integrated API on the site as well as the YouTube brand channel.

In the first month alone, the Facebook page added 10,000 likes and over 70 videos were uploaded to the YouTube channel with a total of over 30,000 views.

Role: Creative Director/ CW / Video production