The challenge: VYALEV was a new way to treat advanced Parkinson’s: a continuous, 24-hour infusion delivered by a small wearable pump. For people who have lived with Parkinson’s for years, and for their care partners, learning a new device at home can feel overwhelming. How could we show that this multi-step routine was both manageable and worth trying, without talking down or overpromising?

The solution: After in-depth interviews with people living with Parkinson’s and their care partners, we created a full suite of support materials on the VYALEV website. Our photo shoot and video casting made sure they saw themselves in every piece:

• Step-by-step how-to videos, broken into chapters so they’re easy to follow

• An interactive guide to the delivery system

• Tools to help people living with Parkinson’s and their care partners feel confident once they started treatment, including a Prep Mat and travel brochure

Role: Creative Director