Vonage
Reimagined the Vonage digital consumer journey through messaging, brand voice, and content. Created one unified experience that tells a relevant brand story to their shifting target audiences while humanizing their product offerings for both B2B and B2C audiences.
Role: Creative Director/ Content Strategist /CW
Audited product information for entire site and updated copy based on stakeholder interviews, brand voice, SEO and marketing strategy.
Oversaw the strategy and execution for the B2B resource section including managing blog posts editorial, writing ebooks, and developing interactive infographics. Click to go to page >