Claritin Blue Sky Living
Bringing CRM to a Global Enterprise
Launched the first consumer relationship marketing programs to the OTC division of Bayer pharmaceuticals.
The program has it's own look and feel and brand voice and was a platform for creating and delivering customized, compelling and sharable content including engagement tactics, blog articles, and videos.
Engagement that Entertains
Polls and quizzes provide consumers the opportunity to learn about allergies and the Claritin brand in a fun, easy way.
Data from engagement was also used to better personalize the experience including the types of coupons offered.
Personalization Branded Content
Branded blog content supports a range of consumers allergy needs, lifestyle aspirations, and emotional states.